In recent years, Manuka honey has gained popularity in the United States and can now be found in various retail outlets. However, people often ask who’s buying Manuka honey and why. So, let’s shed some light on the demographics of Manuka honey buyers in the United States and their preferences regarding the levels of methylglyoxal (MGO), a key biomarker in Manuka honey.

One group of Manuka honey buyers in the United States consists of health-conscious individuals who prioritize natural and organic products for their health and well-being. In addition, these individuals may be drawn to the unique medicinal properties of Manuka honey and are willing to pay a premium for high-quality, pure Manuka honey.

Another group comprises individuals with chronic health conditions such as diabetes, heart disease, or inflammatory bowel disease who seek natural methods for symptom management. These individuals may be attracted to the potential health benefits of Manuka honey and opt for products with higher MGO levels, as they are believed to provide the maximum potential benefits of the honey.

However, preferences for MGO levels among Manuka honey buyers in the United States may vary. While some may prioritize the potential health benefits of the honey, others may prioritize flavor and aroma and opt for products with lower MGO levels. Ultimately, the preferences of Manuka honey buyers in the United States are diverse, and a wide range of Manuka honey products are available to meet their needs.

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